By Pieter Jan Hens, Founder

Why I Started MatchedFertility

I've seen what happens when fertility patients are left to figure it out alone.

Pieter Jan Hens, founder of MatchedFertility in Alicante, Spain

My journey into the fertility world started close to home. My wife had a difficult first pregnancy. Through that experience — and a personal connection with a gynaecologist — I started investigating how fertility care really works behind the scenes.

That curiosity led to a job interview with one of Europe's most prominent fertility clinics. I was immediately intrigued. Not by the science alone — but by something more powerful:

The feeling of helping someone become a parent.

That feeling never left me.

MatchedFertility is independent, unbiased, and always on your side.

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What I saw frustrated me.

Patients arriving from the UK, the Netherlands, Belgium — exhausted, rejected, emotionally broken. They'd been through failed cycles at home. Told they were too old. That their AMH was too low. That there was nothing more to offer.

Then they'd search online for clinics in Spain and find something different — but equally overwhelming.

Every clinic claiming to be the best. Every website polished and perfect. Every promise sounding identical.

"Award-winning lab." "Highest success rates." "World-class care."

But nobody helping them cut through the noise. Nobody sitting on their side of the table. Nobody who was truly independent.

And because the best Spanish clinics are privately owned and compete aggressively for international patients — the marketing can feel overwhelming. Patients told me they felt like a number. Like a revenue line. Like they were being sold to at the most vulnerable moment of their lives.

That's what MatchedFertility exists to fix.

What I do differently.

I don't work for a clinic. I work for you.

MatchedFertility is completely independent. I'm not owned by, employed by, or financially pressured by any clinic. When I recommend a clinic — it's because I genuinely believe it's the right match for your specific situation. Not because they pay me the most.

I work with a carefully selected network of clinics operating across Spain. I know these clinics personally. I know their teams, their culture, their communication style. I know which clinic suits which patient.

That knowledge is what you're getting access to. Not a website. Not an algorithm. A real person who has spent years in this world — and genuinely cares about where you end up.

What success looks like to me.

It's not a commission. It's not a filled consultation slot.

Success is matching you with a clinic where you feel heard, respected and genuinely cared for. A clinic that treats you as a person — not a number. Where the protocol is built around your situation, not a standard template.

When a patient messages me to say they're pregnant — that's the moment that matters.

That's why I built this.

Pieter Jan Hens

Founder, MatchedFertility
Alicante, Spain

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Tell me where you are in your fertility journey. I will help you understand what kind of clinic may fit your situation before you speak to anyone else.

  • Independent from every clinic
  • No medical advice or pressure
  • Your details stay private

MatchedFertility does not provide medical treatment, diagnosis, or prescriptions. We help you find and connect with suitable fertility clinics in Spain.

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